TD: Everyday Advice Journey
Role
UX Strategist
Designer
Team
Senior designers
Researchers
Content designers
Product managers
Tools
Figjam
Figma
Trint
Timeline
2024: Jan - Apr
Overview
Over the course of my four-month internship, I was able to engage in a diverse range of projects spanning numerous aspects of the HCD process
Experience Strategy
Design of conceptual experiences at the 50,000 ft level, and at the intersection of the business and the user.
Projects
P1
Structure
Ideation workshops, Feature list, Comparative analysis, Inform strategy, Start designing concept, Concept testing
My role
Participated in an ideation workshop (HMW + solutioning)
Synthesized findings from workshops to create a feature list
Created a comparative review of feature list across the 5 big banks
Designed pages for concept testing in Figma
P2
Structure
2h focus group with 10-12 participants, asking 4-5 questions per session
My role
Note taking & documentation during sessions
Transcribed recording to pull direct quotes
Synthesis & analysis of data collected
Created presentations highlighting key takeaways
P3
Structure
Competitive analysis, Ideation sessions covering concept exploration
My role
Competitive analysis
Synthesis of findings from workshop
Assisted in creating a presentation with the recommended concept and strategy
5 Lessons I Learned from TD
Read full story
Reflection
Generative research
Sitting in on user interviews; documenting, synthesizing & analyzing data collected during focus groups, comparative analyses
Solutioning
Facilitating & participating during ideation workshops
Design execution
Hands-on designs of low-fidelity and high-fidelity pages
Critical thinking & problem solving
Participating in workshops, providing feedback during design review sessions, concept design development
Collaboration
Fluid exchange of ideas within the EAJ team, cross-functional collaboration and juggling tasks from multiple teams with competing priorities
20+
30+
6
5
Next steps
Looking ahead, I’m eager to refine my design precision, continue fostering my storytelling capabilities, and take on leadership roles in cross-functional projects.
